The biggest heist
of 2026

At least, that’s what the press were calling the 12 tons of KitKats stolen from a truck in Italy. And while every brand made the same memes about the heist, KitKat Canada rewrote the headlines with a viral stunt, that turned the stolen chocolate bars into pure internet gold.

1x Cannes Silver Lion: Outdoor
1x Cannes Bronze Lion: Brand Experience and Activation
1x Cannes Lion Shortlist: Creative Strategy