RECOGNITION:

1 Cannes Lions Shortlist
1 Marketing Awards Gold
1x ADCC Bronze
1X APPLIED ARTS Winner

Drake vs Kendrick has been the biggest feud in music since 2013. But this summer, it hit a boiling point, when Kendrick released “Euphoria”. It was all the internet could talk about, with ‘Beef’, ‘Kendrick’ and ‘Drake’ all top trending topics on X / Twitter for a week. 

In the aftermath of Euphoria’s release, a small Toronto restaurant went viral. Kendrick called out the Chinese spot New Ho King - specifically, their ‘fried rice with a dip sauce’ - giving SKIP the perfect red carpet moment to insert itself into the hottest pop culture conversation on the internet.